Airtel’s previous logo had both white and red colours interchangeably. The interesting part was that the word ‘Air’ was written in black with a white background while ‘Tel’ was written in white on a red background. Sometimes they also included their slogan “Express Yourself” with the logo.
But today the logo looks more like a curved ‘A’ with little bit of highlighting to indicate what they call dynamism and the warm and friendly appeal of Airtel. They have also said that it represents a dynamic force of energy which would bring the management and customers closer.
