airtel changed its corporate look

Airtel’s previous logo had both white and red colours interchangeably. The interesting part was that the word ‘Air’ was written in black with a white background while ‘Tel’ was written in white on a red background. Sometimes they also included their slogan “Express Yourself” with the logo.

But today the logo looks more like a curved ‘A’ with little bit of highlighting to indicate what they call dynamism and the warm and friendly appeal of Airtel. They have also said that it represents a dynamic force of energy which would bring the management and customers closer.

If this wasn’t enough, AR Rahman after his debacle with the CWG tune (though the remix was much better) comes back with a theme song having a younger and international feel to it. Their new commercial shows how a couple comes together due to the Airtel 3G technology which interestingly will be launched in India only by December